Let's view my portfolio!
I have a bachelors degree in marketing and international business. I have been working with business owners and entrepreneurs with the main goal of boosting their online presence. I truly believe online marketing will take your business to the next level.
01
Soy Fashion - Social Media Management
Soy Fashion is an online women’s fashion store in Honduras and Guatemala. Their brand reflects embracing all body types and selling unique clothing pieces.
Currently, an average of $ 15,000 per month is sold in clothing and $1,500 is invested in advertising.
I manage their social media accounts ( two Facebook and Instagram accounts, one for each country). I post every day on the 4 accounts always keeping in mind what the brand needs to reflect.
I also designed their branding which they did not have before. This includes their logo, typography, colors, and content style.
Tasks:
– Research trends
– Design promotions, sales, and engagement strategies
– Plan and post content daily
02
Casa Isabel - Social Media Consulting
Casa Isabel is a Honduran accessories brand that creates unique handmade pieces with locally sourced natural fibers. They combine traditional Latin American crafts with sustainable and ethical luxury as they strive to empower the artisans they work with.
Worked on:
- Defining target audience.
- Producing content of value.
- Increasing engagement.
- Writing captions that convert.
View more at:
03
Bella's Beauty Center - Social Media Management
Bella’s Beauty Center is a new beauty salon in Honduras that offers all kinds of beauty services and products from recognized brands.
Value proposition:
– High-quality beauty services
– Innovative beauty services
– Upscale snacks and drinks for clients during their visit.
Worked on:
- Marketing Strategy
- Social Media Marketing
- Content Creation
- Influencer Marketing
View more at:
04
Bliss Beauty Studio- Social Media Management
Bliss Beauty Studio is a beauty salon based in Honduras, focused on hair and nail services with a budget-friendly pricing.
Value proposition:
- High-quality beauty services
- Budget-friendly
Tasks:
- Social Media Marketing
- Content Creation
- Social Media Ads
- Influencer Marketing
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05
Flow Yoga - Digital Marketing Plan
Flow Yoga is a yoga and meditation space, the brand’s mission is to be an atmosphere of “light” in the city. The brand’s values are authentic yoga instructors, a peaceful atmosphere, and a strong community. I designed a digital marketing plan for Flow Yoga. The strategy of the plan is based on attracting and retaining customers through digital platforms.
The plan includes:
- Design of their buyer persona.
- Competitor analysis.
- General and specific objectives.
- Attraction strategy and retention strategy (including social media marketing, content marketing, email marketing, and influencer marketing).
- 6-month overview.
- Investment budget.
06
Flow Movement - Business Extension
Flow Movement is a business concept for the client Flow Yoga Studio.
Flow Yoga offers yoga and meditation sessions in their studio but, they are looking for new business opportunities that align with their current brand and its values.
Business Extension Concept:
Flow Movement is a lifestyle brand that offers ethical fitness and wellness products for the conscious soul.
Slogan: “Be active and flow”
Project Includes:
- Business concept
- Branding
- Product Lines: Activewear, workout gear, wellness products.
- Potential wholesale suppliers
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07
Simplysano - Social Media+Branding
Holistic Mentor & Pressed Juices
Cecilia Maduro aka Simplysano is a holistic health mentor, yoga instructor, and cold-pressed juice business owner.
Cecilia was looking to elevate her social media and start her cold-pressed juice shop.
We worked on her social media marketing with the goals to
- Drive traffic
- Increase brand awareness
- Build trust
Also, we set up her Simplysano Shop, where she sells natural juices and juice cleanse programs.
- Set up social media presence
- Juice labels
- Marketing strategies
08
La Churrería - Social Media Management
La Churrería is a Spanish churro and coffee house. The brand’s values are family time, great service, and a harmonious environment.
I manage their social media, Instagram and Facebook accounts. I create content for them, post daily, and implement social media strategies for their business.
View more at:
Instagram: @LaChurreria.hn
09
De Aqui Pa' Alla - Branding and Micro Blogging
De Aqui Pa’ Alla is Spanish for “from here to there”. This was an Instagram travel microblog. Where we visited restaurants, cafes, theaters, etc. in Honduras and gave reviews about the experience.
I designed the branding and created content for the microblog. This account is no longer active but you can still see the work.
View more at:
Instagram: @DEAQUIPAALLA_HN
10
Chroma Charters - Branding Design
Branding for Chroma Charters is a social distancing friendly boating charters and sailing retreats for parties of 10 people or less in San Diego, CA. ⛵️
Mission: Leading private tours for millennials and their families.
Vision: By offering sailing charters, Chroma Charters aims to inspire, educate, and appreciate the beauty of Southern California marine life in a way that keeps everyone safe. 🐠
Brand Goals: Kayla would love to grow her brand presence in San Diego with kickass social media presence. She wants to avoid cheesy or corny sailing images and instead create a brand and corresponding merch that her ideal client wants to wear.
Shout out to @mkwcreative.co for creating this amazing design challenge.
I designed the branding: main logo, alternate logos, submarks, patterns, icons, and stock photos.
View more at:
Behance: CHROMA CHARTERS BRANDING
11
Dejando Tu Huella - Branding Design
Dejando Tu Huella is a nonprofit organization, which aims to help different groups of people in need in Honduras.
Dejando Tu Huella is lead by women and, most of its contributors are young women. Knowing the audience is essential in branding design. Therefore the branding direction is feminine, fun, and fresh.
Branding project includes:
- Moodboard
- Color Palette
- Logo & horizontal logo
- Submark
- Typesuite
- Instagram Icons
- Mockups
View more at:
Behance: Dejando tu huella Branding
Rave reviews from my clients ...
